Find Out How To Be Part of the Successful 20% Which Enjoy Financial Freedom
By Lou Castillo
I was just reflecting on conversations I’ve had with investors from around the country.
All of them have one thing in common…
They don’t want to rely on luck to determine how much money they make. They want consistent, predictable results.
Unfortunately many are still struggling and spinning their wheels in place. In fact, did you know that about 80% of investors fail in their first year? That’s an incredible number isn’t it?
What’s so tragic for these investors is that they walk away believing that investing in real estate doesn’t work when in fact, there’s an abundance of great deals all around them. They just aren’t aware.
Often the problem is a lack of correct information and of fundamental business building skills.
Successful businesses are not built through hoping & wishing.
A solid business is built like a solid house is built: by laying a good foundation and working up from there. I know of no other way.
So, what is the foundation of our business?
It’s finding profitable deals from motivated sellers.
What really irks me though, are all of these late night TV commercials about real estate investing which make it seem as if all anyone has to do is drive around looking for abandoned houses, or call the For Sale By Owner (FSBO) ads in the Sunday paper, and they’ll make $60,000 their first month in the business.
The reason I get so upset is that it just isn’t true. Can it happen? Sure. Has it happened once? Probably. Does it happen regularly? Not at all. So these ads just set up false expectations for investors – which later lead to frustration.
Have they ever tried those techniques? They are ludicrous. I’m not saying you’ll never find a deal like that. You could get lucky. But we already established that we don’t want to rely on luck to make us rich.
Instead, let’s lay a foundation that drives a steady stream of motivated sellers right to our door. Let’s eliminate driving around town aimlessly looking at houses we’re never going to buy and rather focus in on the real deals.
Implement a consistent marketing campaign to drive motivated sellers to call. All across America homeowners’ personal circumstances change such that they need a quick easy way to get rid of the burden of owning their home. The problem could be financial. It could be a divorce. It could be an overwhelming desire to move on. The point is they need a quick and easy solution. And they’re willing to relinquish their equity in exchange for that solution.